The Hidden Value of Women’s College Sports

While it may not be easy to find cheap CPMs anymore, women's college sports still offer brands some hidden opportunities when it comes to sponsorships and media investments. Fans of the women's game(s) watch more college sports on average than the typical college sports fan, and they prioritize sponsor brands when shopping more so than the average fan as well.

Brands hoping to sneak in to the women's March Madness tournament on the cheap will be somewhat disappointed -- media costs rival those for the men -- but sports like gymnastics, volleyball, softball and track & field all offer tremendous value. For more nuances and hidden opportunities in women's college sports, please check out our latest white paper.