Tariffs and Cross-Price Elasticity

A Sneaky Additional Challenge to Managing Price in the Face of Tariffs

As manufacturers continue to navigate pricing in a tariff environment that is nothing if not volatile, one often overlooked element of pricing strategy is costing brands money – and they may not even know it.

Cross-Price Elasticity – the quantifiable change in competitor products purchased when you raise price on a product in your own portfolio represents more than lost sales volume. It represents a challenge to market share and brand strength that many executives don't recognize until it's too late.

How can brand leaders identify the risk posed by cross-price elasticity and plan their pricing strategy accordingly? Download our white paper -- produced in a partnership between Big Chalk and NorthLight Analytic Partners -- to get up to speed on this hidden pricing strategy challenge.

Learn more by downloading our report.