Super Bowl 2026 -- CPG Brand Statistics

CPG brands, by nature, need to reach across American subcultures and mass-market their wares to everyone -- and the Super Bowl is the last large-scale, cross-culture event through which to do that. 

Yet a Super Bowl ad is no small investment -- even for mass-market CPG brands. Some of Big Chalk’s more nuanced findings about the game should interest brand managers and executives contemplating next year's strategy. In this report, we discuss unique behaviors by viewing location, fan base, and by specific CPG brands.