Super Bowl 2026 Advertising Attribution

Half of the fun of the Super Bowl is watching the ads, and half the fun of watching the ads – if you work in the advertising industry – is scoring them and declaring which brands won big and which just blew a multimillion-dollar investment.

Big Chalk collects metrics most likely to correlate with future product sales for the game's sponsor brands – and while final grades for Super Bowl 2026 won’t be dry ink until the Marketing Mix results for each brand come in, the metrics we capture in the immediate aftermath suggest which ads most likely paid off in product-sold terms. This report explores Ad Attribution, and to see which brands likely built their brand with their investments and which, perhaps, did not, please fill out the form to the right.