Hidden Trends in U.S. Restaurant Spending, Mid-Year 2026

Topline restaurant revenue and traffic data are mostly healthy through Q2 2026, and the forewarned pullback in consumer spending has not happened, but GLP-1 adoption and Trade-Off Consumer behavior are still creating challenges for restaurant marketers.

GLP-1 users are cutting weekly restaurant visits, and cutting how often they drink booze, two warning signs for restaurants that rely on a repeat customer base to boost margins. Get all the details and the stats in Big Chalk's latest report.