GLP-1s and CPGs, Spring 2026 Industry Update

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New Big Chalk research shows GLP-1 adoption has reached 13.1% of all U.S. adults -- with pill-format medications poised to accelerate usage and deepen pressure on food & beverage demand. The non-Trade-Off Consumer population has caught up to Trade-Off Consumers in their adoption of GLP-1s, but the advent of the pill is luring Trade-Off Consumers in at a much higher rate.

See what this means for grocery brands in our latest GLP-1 report.

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