Are the Joneses Keeping Up?

What Upper-Income Trade-Off Activity May Mean for the Economy

One reason the U.S. economy continues to defy expectations for a downturn is the persistent spending by high income households, and one question posed by market watchers is, “Is anything brewing behind the scenes that might cause these households to slow down?”

Big Chalk sub-segmented households earning $125,000 per year or more (roughly 50% above the current U.S. median income) from our Trade-Off Consumer dataset. This report presents key findings from those households.